A MUST-READ column today by well-known sportswriter Mechelle Voepel on ESPN.com.
A little preview of Mechelle's article . . .
Just as Bill Murray woke up again and again to the same song in "Groundhog Day," the Mystics' faithful must wonder how many more times they have to hear about a new coach/new direction for a franchise that never seems to run out of ways to pull the rug out from under them....And a little more . . .
Although there's the fiendishly-clever twist this time of doing it after the Mystics had their most successful season ever.
It was as if the intrepid Mystics faithful had been clinging to life preservers and staying afloat all this time, and now at last, the actual ship had arrived for them to get on.And a final bit here. . .
Perhaps they should have known it was too good to last.
...when asked about the fans' anger over lack of communication for a month, Johnson said, "It's not appropriate to sit up there and let our fans know every little move we're making. That is not good business. The fans, I hope at this point, are going to trust enough and trust in me, in our decision.Oh yeah, Mechelle definitely "gets" it.
"We are doing the best we can to make the Mystics a solid and viable franchise. If we go into nit-picking and 'They should let us know every little move [they] make,' that's not appropriate, and it's not good business."
....Here's what is actually not good for business: failing to use basic communication courtesy with the fans who are spending their money to keep your franchise going. We're not even asking the Mystics to abide by the old staple, "the customer is always right." We're saying the customer is worth a return e-mail.